M I K E Y ‘ S
L A U N D R O M A T
A CONCEPTUAL BARBECUE PARTY
This project explored how a conceptual narrative could be layered onto an otherwise ordinary barbecue party. Inspired by mob films, where extreme situations coexist with everyday rituals; the concept imagined a group of people calmly sharing a meal with a kidnapped man, treating it like a regular Tuesday night.
A Teaser Created to Build Expectations for the Night.
THE NARRATIVE
To ground this narrative, I created a fictional company called Mikey’s Laundromat, which acted as the front for the concept. To activate the story, guests received a two-part video prior to the event, introducing the narrative and setting the tone. On the day itself, the storyline was completed through a series of drinking games that revealed key plot points and fully immersed guests in the experience.
THE SPACE
Alongside a mannequin representing the kidnapped man from the video, the benches were lined with flickering LED candles to heighten the sense of immersion and eerie realism.
A “how to get to the location” video that felt fully integrated into the laundromat concept and the world surrounding it.
MOMENTS FROM THE NIGHT
M I K E Y ‘S L A U N D R O M A T
Nov 2024
Concept, Creative Direction & Production: Jayan Partipan
Project Type: Self-Initiated Themed Event
Budget: <SGD350 (Self-Funded)
Guest Count: 10
Planning Period: 2 Weeks
Production Scope: Budgeting, Sourcing, Space Planning, Vendor Coordination
Key Deliverables: Digital Invitations, Videos Exhibiting Narrative, Set Styling